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Re:New MacBook Pro has first ‘DIY-friendly’ battery replacem... by ksec on Thursday October 28, 2021 @09:17AM (#29025727)
A lot of these are missing out the Context. When Steve Introduce App Store, he said and quote

>"Maybe it'll be a billion-dollar marketplace at some point in time. This doesn't happen very often. A whole new billion-dollar market opens up: 360 million yearly run rate in the first 30 days, I've never seen anything like this in my career for software,"

>"Music is a two and a half billion-dollar business a year for us. I'm thrilled at $360 million a year run rate. We'll be dancing on the ceiling if we cross a half a billion. Maybe someday we'll get to a billion."

He also said he doesn't believe App Store will overtake iTunes in revenue. But that was at the launch of App Store in 2008.

Forward to 2010, App Store was nearly $2B. Still not as much as iTunes, but it was growing fast. And projected to overtake iTunes in 2011. He didn't understand the App Store market. So it was uneasy for him. He spoke about it in multiple interview since 2008. But he was sick, and well aware oh his health. On his last trip to Japan in 2010, we wrote "All Good Things", the last part "must come to an end" wasn't written out. But he must have known his days may be numbered.

Remember 2010 to 2015, Apple was about, or at least perceived to repeat the same mistake of Macintosh and Windows again. Current iPhone 13 in launch quarter would have sold more iPhone than all iPhone 2G to iPhone 4 combined. iPhone revolution has barely stated despite most of nerds realise how big of a change it will be.

In 2015 the war has pretty much settled. Android will never be able to destroy iPhone. And iPhone growth projection has zero momentum lost. I wrote on AI how Apple will reach 1B iPhone user in 2020 at those projected rate in 2014. At least Phil Schiller was aware of it in 2014 and floated the idea or lower commission rate from "Strength". I am sure if Steve was alive and Scott Forstall was still on the team you would at least have some support of that idea.

The problem is right now no one has the conviction to say no this isn't a business we should be in. Certainly not from the number guys like Tim Cook or CFO. iTunes was used to sell iPod. App Store should have been used to sell iPhone. Instead it is now used to extract value from iPhone users aka Services Revenue. Scott stood up for Developers, Steve did too. As shown in email released in court. And I am pretty sure Katie Cotton would have smelled the PR disaster before it even started. But all three are gone.

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