Re:New MacBook Pro has first ‘DIY-friendly’ battery replacem...
by ksec on Wednesday October 27, 2021 @05:29PM
(#29019378)
>and no evidence that including it had anything to with making laptops expensive as a goal.
It is product differentiation. The MacBook Pro 2016 redesign was delayed by a year due to Intel's CPU problems. The touchbar Macbook also had higher ASP from the start. It was the Post PC era. Everyone was suppose to leave the PC ( including Mac ) platform to Tablet. It doesn't get any clearer than that. Even making an iPad ads "What's a Computer". Making an ASP increase is a typical move of a market where you want to milk it. Did I mention they completely neglect Mac Pro for years?
>Jony Ive was its patron
Despite media wants to claim otherwise at the time and had shills cover it up. He spend most of his time on Apple Retail redesign and Apple Park. But iPhone X and Macbook / MacBook Pro was his vision of how the ultimate MacBook Pro and iPhone would be as he said so himself. He was named CDO in 2015, along with some design team restructuring. The “Designed by Apple in California” chronicles 20 years of Apple design photo book came out in 2016. When he finally left in 2019, the media and shills were suggesting he hasn't actually been on product design for quite a few years. His earlier work on Apple in 2011+ was iOS 7 re-design. ( After Scott Forstall was out ) And we all know how that went as they spend the next 3 years to iterate out of it. To the point their old UX design head had to retire. And if you look at the changes to Apple Retail Store redesign, they were the same. Form over function. Partly Jony's fault, partly Angela.
>Nobody ever set out to make a “worse experience” or higher cost.
Apple filled many patents where they were looking at keyboard on a flat piece of glass with Force Touch and 3D Touch. These patents were specific to computer. Higher BOM cost are often used as moat in any luxury items.
>to design the best extremely thin keyboard they could...
If it wasn't for the butterfly keyboard. The internet would not have a group of people and product reviewer now talking about key travel distance. The thin keyboard has a similar typing experience as typing on glass......
>There are many suboptimal features...
No one fault them for trying. But the first report of keyboard problem came out in 2016 from MacBook users. Less than one year after its launch even before the MacBook Pro TouchBar. Apple constantly delete report of the problem on its support forum. The whole thing only gotten attention when an online press themselves decide to blog about it and went viral. That was 2018. They stopped reporting Mac user satisfactory in 2018, both in keynote and in investor meeting. It took nearly 3 years of ranting before Tim Cook even made a Keyboard Service Program.
Basically without Steve Jobs, no one had the gut to say, fuck this. This isn't working. Close it down. Work on a alternative or go back to where it was and we make a Service Programme. Instead they drag on it for years. Without product sensibility and direction.
It is product differentiation. The MacBook Pro 2016 redesign was delayed by a year due to Intel's CPU problems. The touchbar Macbook also had higher ASP from the start. It was the Post PC era. Everyone was suppose to leave the PC ( including Mac ) platform to Tablet. It doesn't get any clearer than that. Even making an iPad ads "What's a Computer". Making an ASP increase is a typical move of a market where you want to milk it. Did I mention they completely neglect Mac Pro for years?
>Jony Ive was its patron
Despite media wants to claim otherwise at the time and had shills cover it up. He spend most of his time on Apple Retail redesign and Apple Park. But iPhone X and Macbook / MacBook Pro was his vision of how the ultimate MacBook Pro and iPhone would be as he said so himself. He was named CDO in 2015, along with some design team restructuring. The “Designed by Apple in California” chronicles 20 years of Apple design photo book came out in 2016. When he finally left in 2019, the media and shills were suggesting he hasn't actually been on product design for quite a few years. His earlier work on Apple in 2011+ was iOS 7 re-design. ( After Scott Forstall was out ) And we all know how that went as they spend the next 3 years to iterate out of it. To the point their old UX design head had to retire. And if you look at the changes to Apple Retail Store redesign, they were the same. Form over function. Partly Jony's fault, partly Angela.
>Nobody ever set out to make a “worse experience” or higher cost.
Apple filled many patents where they were looking at keyboard on a flat piece of glass with Force Touch and 3D Touch. These patents were specific to computer. Higher BOM cost are often used as moat in any luxury items.
>to design the best extremely thin keyboard they could...
If it wasn't for the butterfly keyboard. The internet would not have a group of people and product reviewer now talking about key travel distance. The thin keyboard has a similar typing experience as typing on glass......
>There are many suboptimal features...
No one fault them for trying. But the first report of keyboard problem came out in 2016 from MacBook users. Less than one year after its launch even before the MacBook Pro TouchBar. Apple constantly delete report of the problem on its support forum. The whole thing only gotten attention when an online press themselves decide to blog about it and went viral. That was 2018. They stopped reporting Mac user satisfactory in 2018, both in keynote and in investor meeting. It took nearly 3 years of ranting before Tim Cook even made a Keyboard Service Program.
Basically without Steve Jobs, no one had the gut to say, fuck this. This isn't working. Close it down. Work on a alternative or go back to where it was and we make a Service Programme. Instead they drag on it for years. Without product sensibility and direction.