But take for example suburban single-family homes. We know they are significantly worse for the environment than urban apartment living - they are harder to heat & cool, require more invasive utility work, lead to car-driven transportation instead of mass transit, and destroy natural habitats. Nevertheless, I want to live in a house, not an apartment. And if the government were to tax them according to their true environmental impact and costs, I'd suck it up and pay the tax, getting a more unpleasant but higher-paying job if necessary. (They don't currently, and I'm enjoying the sweet subsidy of our unsustainable lifestyle.)

There are other things like say soda that are unhealthy, and a tax has been proposed on them. I cut back my soda consumption because it got expensive, but sometimes I really want to relax with an IBC or Jarrito or Mexican Coke, so I'll suck it up and buy a 12-pack. That's exactly the point of a tax: cut back people's default consumption because it gets expensive, while still giving them the option of purchasing if they really want it.