Usually when folks are considering us, they're comparing us to the other alternatives which generally are either (1) have folks on staff do each regression test pass manually, (2) hire additional devs/automation engineers to build a code-based automation suite, or (3) have existing developers spend part of their time building and maintaining a code-based automation suite. When you look at the cost of those alternatives we tend to be pretty competitive.
Where we're not a good fit pricing-wise is when someone wants to run very simple tests at a high volume, like running synthetic testing / monitoring scenarios in production, or for load testing.
I guess there is a happy point in between too small and too large where you have a bunch of QA, but no dedicated people to keep your pipeline up (and if things like Cypress didn’t exist, it’d be more or less impossible).
Maybe it makes sense for some, and if people pay you for it then that’s great, but to me I cannot see the economics of that ever working out.