It's not that I don't believe in the idea, I love the idea, I really do. I just believe I'm not the right person to do it. Earlier in the year I decided to look at myself, what I was doing and reassess everything. I decided I wanted to pursue a few different things that I was better at, and things that I was more passionate about.

I understand where you're coming from, but if someone was interested, I'd be happy to spend hours brainstorming with them about how I would do it, my ideas, etc. I definitely do believe in it!