Seems a lot like the creation of Alphabet. Nothing says faceless conglomerate like deliberately naming your company Alphabet.

My reaction to Alphabet was, "If you wanted to look like supervillains who planned to own everything in the world from A to Z... that would be how you'd do it. Was that intentional? I don't understand what else they might have intended."

> If you wanted to look like supervillains who planned to own everything in the world from A to Z

That would be Amazon, I mean their logo literally has an arrow going from a to z.

That's not an arrow. Bezos has a penis infatuation.

Reminds me of the classic http://bash.org/?670375

Funny... every single time I looked at the arrow , I thought it as the smile of a faceless creature.

Once i point it out, people can’t look at the logo the same again.

It’s an erect penis, ya’ll.

I didn't have that initial reaction, I thought alphabet, because their company Google, needs to dissect a lot of language, the basic building blocks of which is the alphabet.

The name is a double entendre. It also refers to making an "alpha" bet.

Not sure why you are downvoted, this is straight out of Larry Page’s letter to the public about the restructuring.

> We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search! We also like that it means alpha‑bet (Alpha is investment return above benchmark), which we strive for! I should add that we are not intending for this to be a big consumer brand with related products—the whole point is that Alphabet companies should have independence and develop their own brands.

https://abc.xyz/

Completely off-topic, but in the face of all this corporatism, I still love the fact that the period at the end of the sentence, "Sergey and I are seriously in the business of starting new things. Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort." is a link to http://hooli.xyz

No they're referring to their mountaineering tendencies, their "Alp habet".

As this reorg was Ruth’s Noogler project, she came from the investment banking world where seeking alpha is the name of the game…so making bets to yield alpha is pretty much what the company does.