Facebook, Microsoft, NVIDIA, Epic, etc, etc are all grabbing onto this metaverse thing and it is super embarassing. They say its about “not one company”. There is only one reason why they all talk about this. Apple. Apple is obviously building its own metaverse and isn’t inviting some of these companies to the party (NVIDIA) or making them pay high fees to join (Microsoft xbox, epic, etc). The kicker is going to be when all of these companies realize metaverse isn’t a thing and Apple wasn’t working on it all along. Instead, Apple builds up AR technology so they can make useful products that actually sell to everyone.