True, I fully agree. But Apple is loved by a somewhat large contingent of developers, small software vendors, and tech enthusiasts. That relationship can quickly turn sour, which may harm them to some extend. Not directly, but tech people's hate of Microsoft 10-15 years ago also had an effect on the larger group. The NT branch of Windows has always been very stable, and supplanted 9x a long time ago, still for many people Windows is equivalent to instability and blue screens of death. There's a lot of parrotting.