Re:Why soda bottles have gaps in their threads (2000)
by gumby on Tuesday October 19, 2021 @08:04AM
(#28917181)
This is the origin of the Guinness book of records: Guinness sent it to pubs as a fun advertising gimmick.
In the days of poor information diffusion I guess content marketing was even more important than today: the Michelin Guide was similar: the tyre company wanted to encourage people to drive more, and figured the guide book would not only help with that but people would have the name Michelin in front of them. Hence the star ranking (go if you’re in town; if you’re in the area, worth diverting your trip a bit; worth making a special trip).
I actually used to jokingly call the iPhone “the destroyer of bar bets” but after a year or so on the market those discussions had pretty much died off, so maybe it wasn’t a joke.
In the days of poor information diffusion I guess content marketing was even more important than today: the Michelin Guide was similar: the tyre company wanted to encourage people to drive more, and figured the guide book would not only help with that but people would have the name Michelin in front of them. Hence the star ranking (go if you’re in town; if you’re in the area, worth diverting your trip a bit; worth making a special trip).
I actually used to jokingly call the iPhone “the destroyer of bar bets” but after a year or so on the market those discussions had pretty much died off, so maybe it wasn’t a joke.