We're working on it... we certainly have some stiff competition! :)

Genuine interest: why is it so important to go public? What does your company win by doing so?

I understand companies who need the one-time cash injection to stay ahead of competition. It doesn't look like you guys need that much. So what is it, then?

I can't speak for the Weeblies but in the event that you don't need the capital for growth and you don't plan to be acquired then going public is the only way for founders, investors and employees to see a significant release of capital from the company. You can just take revenues from the company but in many ways going public is lower risk (and obviously releases more capital too).