You don't need them to go out of business, people enjoy multiple games.

In this space people tend to have a main game and customer retention is a significant part of revenue. So making your game compatible with a competitor such that they could easily walk away would work against your best interests. Otherwise these co-marketing activities would already exist since there is no inherent need for a blockchain to implement them. A soft example of this is games that include characters from other games.

A lot of these suggestions fall foul of the same problem that they offer a great deal for the customer but not for the game maker. Which whilst altruistic is rather naive to commercial reality.

A value add model like the Amiibo would work better but again is predicated on developers actually capturing some revenue from supporting it.

> A lot of these suggestions fall foul of the same problem that they offer a great deal for the customer

If you ignore that NFTs are basically a glorfied registry for micro transactions.

This is like buying a $200 refill cup from a movie theater then being allowed to use it at a competing movie theater chain, except the cup isn't real. It was never a good deal, and there's no incentive for theater's to join in.

Yes my point is that the ideas aren’t viable even if they weren’t suggesting NFTs and that business models exist for similar things that work but wouldn’t for NFTs.

> Otherwise these co-marketing activities would already exist since there is no inherent need for a blockchain to implement them.

One of the big changes in the way I've viewed this is because the blockchain we're talking about already exists. A lot of the technology is already there so over time the idea of creating a new shared database and managing it becomes more work than just using some libraries and an existing shared database - even with limitations.

> A value add model like the Amiibo would work better but again is predicated on developers actually capturing some revenue from supporting it.

Selling the game, surely.

Amiibo support itself doesn’t sell games so I doubt an NFT equivalent would either. The failure of the whole toys-to-life stuff speaks to this as well.

And that technology exists does not make a notional use of it something people actually want or need. The reason for a lack of co-marketing isn’t a lack of technology as the parts of my post you didn’t quote note.

Were any of the NFT games on Steam before this point doing this?

You don't need to time it! And this wouldn't be the core business model, just an easy win if/when that happened.

Sure but that is a much weaker case for using NFTs versus doing something similar without them. For example running a free weekend or marketing campaign.