this is very valuable data for any advertiser to use for targeting

I’m sure they get direct mailings from purveyors of exclusive consumer products. Just like I’m already getting mail about buying a house because I bought an apartment last year. What’s the harm?

That would not be GDPR-compatible.

> the sites have publishing certificates, which gives them the same constitutional protection as the media. They are not covered by the GDPR and the Data Inspectorate can therefore not examine them. It is also written that the authority has been critical of the fact that the sites can receive constitutional protection through the publication certificate. [1]

[1] https://www-svt-se.translate.goog/nyheter/inrikes/jurist-tar...

I'm sure the sites are legal. I was referring to the comment about such data being used for marketing.