Big difference between FAANG and other fortune companies is that FAANG expect their managers up to very senior level to be technical and be able to code even if they do not code day to day. Other Fortune 100 companies are happy to have non-technical managers to manage engineers with mixed results.

In all SV companies coding interviews are strictly required at interviews at M1/M2 level (up to 60-80 reports) and required at some companies at D1 level (150 reports). CTO at start up with 20-30 reports is M1 and will have to do coding 100% and failing coding interview is automatic no hire.