News for hackers. Stuff that matters.

A comment on What if performance advertising is just an analytics scam?. Parent comment

Re:What if performance advertising is just an analytics scam? by bambax on Wednesday October 13, 2021 @05:42PM (#28858047)
So in a way, big advertisers that are leaders in their markets would be favorable to adblockers, because they free them of the need to do defensive advertising.

One could argue that no advertising is hard for the challengers, but in today's situation they are outspent anyway, so what do they have to lose?

The conclusion is that both incumbents and challengers would be better off in a world where no advertising exists.

[ Parent | on HN ]
Re:What if performance advertising is just an analytics scam? by account42 on Thursday October 14, 2021 @04:43AM (#28861870)
Yeah, it's mostly a prisoner's dilemma where if someone spends on ads then their competitors also have to spend. The only one really profiting in the end are the ad companies.
[ Parent | on HN ]