What if performance advertising is just an analytics scam?

Re:What if performance advertising is just an analytics scam? by photochemsyn on Wednesday October 13, 2021 @04:35PM (#28857341)

It's also fair to say that if you let the marketers drive business decisions it's a recipe for disaster. Pushing low-quality product out the door just to hit some quarterly sales goal, that's what marketers will push. Epic failures with disastrous long-term consequences are the typical result (Boeing MAX for example).

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Re:What if performance advertising is just an analytics scam? by lukestevens on Wednesday October 13, 2021 @08:04PM (#28859039)

If you think the Boing 737 MAX disaster was caused by those idiots in marketing calling the shots then you just proved engineeringwoke’s point.

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Re:What if performance advertising is just an analytics scam? by photochemsyn on Thursday October 14, 2021 @04:38PM (#28869735)

My understanding was that Boeing wanted to prevent Airbus from winning contracts and so pushed the schedule hard. That's the sales and marketing division talking isn't it?

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Re:What if performance advertising is just an analytics scam? by aerosmile on Thursday October 14, 2021 @12:26AM (#28860515)

This comment is pure gold

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Re:What if performance advertising is just an analytics scam? by rchaud on Thursday October 14, 2021 @12:48PM (#28866686)

Are you saying Boeing's engineering problems could have been avoided if they cut their ad budget?

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