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Re:What if performance advertising is just an analytics scam? by engineeringwoke on Wednesday October 13, 2021 @03:23PM (#28856324)
People on this board love the idea that anyone who isn't an engineer is an idiot and everything that everyone else does that isn't writing code is somehow worthless. In broad strokes, they think that all people who do people-facing work are charlatans that are constantly trying to hide how worthless they are because talking to people, etc. can't possibly provide value. Then, they (like so), ask you to break down your arguments so they can pin the tail on the donkey that is the logical fallacy that they will use to discount your (almost certainly correct and informed) opinion.

Unsurprisingly, those people are wrong and marketing works.

Re:What if performance advertising is just an analytics scam? by photochemsyn on Wednesday October 13, 2021 @04:35PM (#28857341)
It's also fair to say that if you let the marketers drive business decisions it's a recipe for disaster. Pushing low-quality product out the door just to hit some quarterly sales goal, that's what marketers will push. Epic failures with disastrous long-term consequences are the typical result (Boeing MAX for example).
Re:What if performance advertising is just an analytics scam? by lukestevens on Wednesday October 13, 2021 @08:04PM (#28859039)
If you think the Boing 737 MAX disaster was caused by those idiots in marketing calling the shots then you just proved engineeringwoke’s point.
Re:What if performance advertising is just an analytics scam? by photochemsyn on Thursday October 14, 2021 @04:38PM (#28869735)
My understanding was that Boeing wanted to prevent Airbus from winning contracts and so pushed the schedule hard. That's the sales and marketing division talking isn't it?
Re:What if performance advertising is just an analytics scam? by aerosmile on Thursday October 14, 2021 @12:26AM (#28860515)
This comment is pure gold
Re:What if performance advertising is just an analytics scam? by rchaud on Thursday October 14, 2021 @12:48PM (#28866686)
Are you saying Boeing's engineering problems could have been avoided if they cut their ad budget?