Re:What if performance advertising is just an analytics scam?
by photochemsyn on Wednesday October 13, 2021 @04:35PM
(#28857341)
It's also fair to say that if you let the marketers drive business decisions it's a recipe for disaster. Pushing low-quality product out the door just to hit some quarterly sales goal, that's what marketers will push. Epic failures with disastrous long-term consequences are the typical result (Boeing MAX for example).
Re:What if performance advertising is just an analytics scam?
by lukestevens on Wednesday October 13, 2021 @08:04PM
(#28859039)
If you think the Boing 737 MAX disaster was caused by those idiots in marketing calling the shots then you just proved engineeringwoke’s point.
Re:What if performance advertising is just an analytics scam?
by photochemsyn on Thursday October 14, 2021 @04:38PM
(#28869735)
My understanding was that Boeing wanted to prevent Airbus from winning contracts and so pushed the schedule hard. That's the sales and marketing division talking isn't it?
Unsurprisingly, those people are wrong and marketing works.