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Re:What if performance advertising is just an analytics scam? by bliteben on Wednesday October 13, 2021 @03:09PM (#28856118)
should your competitors be able to buy 100% of the screen space on mobile with images where your organic result has none? 50% sure maybe but literally google doesn't even put the organic results above the fold on mobile. Often on google on mobile the organic results are 2 screens down.
Re:What if performance advertising is just an analytics scam? by partiallypro on Wednesday October 13, 2021 @05:45PM (#28858092)
Branded keywords are not always allowed, and restrictions on those ads are pretty strict.