Re:Plant-based meat deceleration signals niche future
by OJFord on Tuesday October 12, 2021 @02:17PM
(#28843120)
Really agree with that. 'Plant-based meat' is just barely an improvement on, and still very much in the same zone as 'vegetarian burger', 'vegetarian x' - what? What is it?!
Jackfruit for example makes a pretty good burger (at least, I like them, so I keep making them). The resulting burger is vegetarian, yes. But at a restaurant I'm never going to order 'vegetarian burger', just like I wouldn't order 'meat pie', it just doesn't sound at all appetising (someone's going to call me out here with 'fish pie'... sure, but that's an established dish, and you have a good idea of the fish/seafood you should expect).
'Vegetable' is slightly better in that it at least doesn't sound like 'this is the knock-off version if you have specific requirements' - 'vegetable lasagne' is sort of fair enough for example. Still not as good as being a bit more descriptive though.
Not to say that I want to teach these places to do a better job on their menus - it's a great indicator to avoid them!
Jackfruit for example makes a pretty good burger (at least, I like them, so I keep making them). The resulting burger is vegetarian, yes. But at a restaurant I'm never going to order 'vegetarian burger', just like I wouldn't order 'meat pie', it just doesn't sound at all appetising (someone's going to call me out here with 'fish pie'... sure, but that's an established dish, and you have a good idea of the fish/seafood you should expect).
'Vegetable' is slightly better in that it at least doesn't sound like 'this is the knock-off version if you have specific requirements' - 'vegetable lasagne' is sort of fair enough for example. Still not as good as being a bit more descriptive though.
Not to say that I want to teach these places to do a better job on their menus - it's a great indicator to avoid them!