That's also "I want it cheap and I don't want to consider complexity" culture; if an airline were consistently more expensive but claimed "hey you know that once a decade issue that happened to Southwest last year? it will never happen to us", maybe some businesses with particularly critical flights would go for it, but not only would most people go for the cheaper flight given the option... I bet almost no one would be able to tell you what the benefit of the more expensive airline was as they probably just don't care enough to learn or research (which is different from then deciding the difference didn't matter).