How? Attacks against companies not complying, through court is one type of attack, boycot, not to forget lobbying that endup having our representative legislate to make companies responsable. If you wonder how it got so far, I think the fact as individuals we don't care what isn't right, so long as we personally don't really get impacted.

Why? Because, money for the most part. If you can't see the money incentive then it's about control. And if you can't control yourself, compel those who can to do so, it's even cheaper.