Re:Moving AdSense to a first-price auction
by AlbertCory on Thursday October 07, 2021 @03:11PM
(#28790826)
(Full disclosure: I was in Google AdWords 2008-2010. I did not work on the auction.)
Google's 2nd price auction started in 2003 or so and was a major factor in their success. Don't you think you ought to consider, not why it was bad, but why it lasted so long? Also, what the rationale was for it in the first place?
"Easier to compare with other vendors"?? Seriously? You were a small player, I assume, which hardly describes Google.
Google's 2nd price auction started in 2003 or so and was a major factor in their success. Don't you think you ought to consider, not why it was bad, but why it lasted so long? Also, what the rationale was for it in the first place?
"Easier to compare with other vendors"?? Seriously? You were a small player, I assume, which hardly describes Google.