News for hackers. Stuff that matters.
Re:Ask HN: Where are all the old Show HNs? by ahodson on Friday October 01, 2021 @08:59AM (#28717863)
Arvid Kahl - The Embedded Entrepreneur

https://embeddedentrepreneur.com/

Re:Ask HN: Where are all the old Show HNs? by LysPJ on Friday October 01, 2021 @10:07AM (#28718599)
I haven't read The Embedded Entrepreneur yet, but I can recommend "Zero to Sold" by Arvid. (Zero to Sold isn't specifically "audience first", but TEE is).

FWIW, apart from his books, he also does a lot to encourage and promote other founders. He seems like a decent guy.