Re:Art or heist? A Danish artist took $84k and sent a museum...
by dpiers on Wednesday September 29, 2021 @03:36PM
(#28698771)
It's a 4 1/2 minute video promoting the product that has been viewed 32 million times. Considering it likely cost Nike <$50K and average YouTube ad CPM is ~$3.50, it may be one of the most successful social media ads Nike has ever produced.
Re:Art or heist? A Danish artist took $84k and sent a museum...
by akyu on Wednesday September 29, 2021 @03:23PM
(#28698593)
They paid him to direct an ad and he directed an ad. You are falling for the marketing my friend.
Re:Art or heist? A Danish artist took $84k and sent a museum...
by gowld on Wednesday September 29, 2021 @03:16PM
(#28698496)
He created at actual ad, not just a resemblance. Ads are usually arbitrary fluff plus a logo.
Re:Art or heist? A Danish artist took $84k and sent a museum...
by YeGoblynQueenne on Wednesday September 29, 2021 @03:42PM
(#28698860)
>> Ads are usually arbitrary fluff plus a logo.
Just like superhero movies.
Re:Art or heist? A Danish artist took $84k and sent a museum...
by max46 on Wednesday September 29, 2021 @03:24PM
(#28698607)
it's a very different situation. The money the artist stole never belonged to him, it wasn't his salary or a budget he was allowed to spend on the fabrication of the art. He had a specific contract and he was paid to take that 84k$ and lay it on a canvas to replicate a previous art piece he had done. The cash was supposed to be returned to the museum after.
Re:Art or heist? A Danish artist took $84k and sent a museum...
by Leparamour on Wednesday September 29, 2021 @04:21PM
(#28699391)
So more along the lines of embezzlement?
> After arriving at an agreed-upon treatment with Nike for its latest commercial, director Casey Neistat literally took the money and ran–filming a trip around the world on Nike’s dime, and presenting the footage as the ad.
[1] https://www.youtube.com/watch?v=WxfZkMm3wcg
[2] https://www.fastcompany.com/1680524/how-director-casey-neist...