I read a lot of studies and get help parsing them from YouTube occasionally. Watching videos of more competent people poking holes in videos of quacks talking about the same studies is quite useful and persuasive.
Now contrast this to viral content claiming that Bill Gates is conspiring to implant 5G chips, vaccine induced magnetism, government hiding thousands of deaths from COVID vaccines and all other conspiracy theories that are easy to manufacture from the comfort of your home, require no expert opinion and get tons of views. Content like this is super addictive, exploits my fears, sows doubt and leaves me less informed. This content wins is the economy like this.
They're playing politics, worry about second-order effects before first-order ones and do 180° turns instead of focusing on the core mission of assessing whether something is a) safe b) likely effective. The same situation happened again with the booster approvals, they dragged their feet again and decided that only those above 65 should be allowed to get them when in practice some international travelers already are forced to get more than two shots due to inconsistent regulations.
More nuanced policy, communicating uncertainty and "currently not recommended but allowed" middle grounds would help their credibility.