Hinge has all sorts of dark patterns to keep you swiping on the app as long as possible. Recently they added some feature called Standouts that removes the "best" matches from your ability to match, so you have to wait until those matches drop from the exclusive-only bin. The idea behind limiting max likes is nice (10), but they also have some ranking algorithm that only starts showing your preferred matches near the end of your match limit, extremely subtle but I noticed it started making me feel like I was anxious about preserving my bin of likes. It's all a money game to these Match companies and pretty obvious why people are burning out on all the ghosting / terrible interactions etc.

You can still pay for unlimited likes, right? I would see the limit more as incentive to pay than to limit engagement for the user's sake.