* Jerry Sanders | 1969—2002 | Founder, electrical engineer * Hector Ruiz | 2002—2008 | Electrical engineer * Dirk Meyer | 2008—2011 | Computer engineer * Rory Read | 2011—2014 | Information Systems * Lisa Su | 2014—present | Electrical engineer
And yet only two of them (Jerry and Lisa) are considered truly successful at running the company and one decent at keeping things afloat (Rory). The real answer is much more complex and has to do with Intel’s constant monopolistic actions against AMD; some internal struggles (overheating issues early on, bad laptop support, spinning off business divisions right before they were set to be wildly valuable [Adreno, Spansion, etc], wildly overpaying for ATI, etc).
While Jerry and Lisa are both great CEOs for the company, and all credit belongs to them for their leadership; AMD’s woes were simply more complex than that.
What i have seen in other companies is that even if the CEO is a subject matter expert, they get to the level of CEO then start deferring business matters to the MBA's who are viewed as subject matter experts of business. This weak leadership and difference to MBA's often leads to extreme short term thinking and lack of vision centered around quarterly probability statements not around core competences or a vision for making the companies product good
Don’t shy away from learning the business. The hardest part of my MBA was accounting — and you can take an accounting class at community college.
I’m a big proponent of domain drive design, at least in principle, but I’ve yet to meet the manager who’s going to let developers “waste” the time of the domain experts on “pointless minutiae” instead of just shutting up and writing the damned software.
Good sales people "want" make your company viable by having money
Tech people "want" to have state of art product
Both are good things at different moments of company lifetime
It sucks to have only engineering people and no people who can do business.
Intel has been dropping the ball in engineering precisely because their teams seem to be focused exclusively on the next quarter/year results.
In a market where it takes 5y to get a product out, you need your people focused in the long term.
MBA's are plagued by short term thinking around quarterly earnings not building sustainable businesses
If only the world was this simple.
Engineer leaders tend to have more focus on long term and incremental building. They consider the engineering departments to be the heart of the company.
MBAs tend to focus more energy on sales and marketing, and they generally follow the “internalize profit centers, externalize cost centers” mantra. It’s not uncommon for engineering departments to get axed and externalized.
Semiconductor engineering, and specially computing products flourish i. The first scenario and suffer in the second.
To an MBA, selling off all the IP, selling it off, divesting of key assets and leasing them back, while owning a portion of the relationship at the end is success, treating sales as the most key part of the business process.
To an engineer, in-sourcing, building up strong engineering, R&D, recruiting strong engineering talent, and optimizing product for tradeoffs, treating the output of products itself as the most key part of the business process.
Lisa Su has done just that - if you create the best product based on the best engineering, the buyers will come.
https://youtu.be/xxcJzv_sgHg?t=837