The vast majority of people who seem to be finding this strange (and seem to have a misconception that laws don't and cannot adapt to technological progress once passed) appear to be American or (at the very least) have less day to day exposure to EU legislation and the regulatory landscape.

I get the impression there's a rather striking cultural difference in terms of views on regulation and the overall purpose of government's activities.

I personally welcome this proposal - like many others (GDPR, ePrivacy, data roaming) that have come before it it prioritises individuals over the wants of corporations.