Story time: I used to have a friend with long hair who worked as a consultant for a company with lots of customers in banking. He was repeatedly told (in indirect ways) that his performance was great, but that his career prospects would be better if he has a more, let's say, approachable appearance. He complained to us (his friends) about it for a few years, how it was unfair, how it shouldn't matter, etc. And of course it's his right to wear his hair however he wanted. Then when he got married, his wife asked him to cut his hair for the wedding. He agreed (didn't feel slighted about it, wasn't bullied into it, just did it for her). Afterwards he liked his new haircut and decided to keep it short for some time more. Lo and behold, some time later, after he'd been at a new client, he got assigned to a more high profile project in a more prominent role. Coincidence? Maybe. My point is - maybe he should have asked himself sooner where his priorities were: to make a career in a conservative sector (which he himself stated as a goal), or his idea of 'sticking it to the man'.
Again, not saying you should do one thing or another. Maybe you're not actually losing customers, or maybe you don't care about losing some, or whatever. You know your business better than I do, obviously. Good luck, I hope your business will be a success.
Especially in a SaaS (which, like taxes, are something you pay for so someone else can provide a service you care for but are unable/unwilling to provide yourself).
If we were together in person, these differences would be apparent and people would automatically modulate for them. But all we have on this forum are little text blobs which don't come with any of that metadata. I think this is probably the biggest source of conflict and misunderstanding on HN; certainly one of them.
Edit: there's another clear example of this in another part of this thread: https://news.ycombinator.com/item?id=28614998. That was a rare case of people actually figuring out the mismatch.