Now we just need to stamp out "reign in" (the 'g' shouldn't be there), "mute point" (it's "moot"), "take another tact" (it's "tack"), "digestive track" (it's "tract"), and various versions of "Wallah! Here's the product!" (it's "voila!").
And "its" is always possessive while "it's" is never possessive.
This sounds very like Gell-Mann Amnesia.
I should have said Gell-Mann Mnesia.
I think this is what gets me when people use "Segway" or "per say". It suggests a certain lack of curiosity, an attitude of "I have no idea what this means, it doesn't make sense, but I'm going to use it confidently anyway". It also suggests that the speaker doesn't read serious works (otherwise they wouldn't use the mangled spellings).
(As an aside: I recently read something about "wearing a Guy Fox mask". Took me a second to get it, and it was almost physically painful when I did)
Reading anything that plays that fast and loose with language makes me think that the author plays equally fast and loose with other aspects of their writing that I'm not qualified to judge (in a way similar to how we can spot errors in movies that depict hackers, but are more likely to "buy" whatever we see on a medical drama), so it makes me generally distrustful of the material.
Am I being pedantic? I don't think I am. I think clear communication is super important.
Edit: my comment is inspired by, but not directly related to, the article.