One thing I'm wondering is if I should mention usertesting.com and explain how my service is different from theirs. For example, you could indeed get 21 users for the same price, but they you would have to watch something like 210 minutes of video and read 21 feedback forms, a lot of it covering the same ground. As opposed to ~15 minutes of video and a summary document which clearly points out problem areas and gives possible solutions.

Part of me really thinks Usability Feedback could do well if I just market it well. I'm just not sure what I should do differently. A/B testing would probably help.

If I were you I wouldn't mention competitors and how you differ, as you are then 1) promoting competitors and 2) branding yourself vs. the competition, rather than just defining yourself.

Having said that. my quesion was specifically, how many people are going to be reviewing the site for $450?

Different people take a different view of websites/apps, so having a small group of users is a huge benefit, vs. being reviewed by just one person. I wouldn't want to watch 210 minutes of video, but for $450 would expect the video (or whatever else you supply) would be shortened to the most important feedback, and maybe have the full video available if a client wants to watch it.

I would have said that I might have been a potential client, but with only one person reviewing the site, I don't see the value being inline with the cost.

Thanks for your feedback. Having a video highlighting the most important feedback is definitely ideal. In fact, it would be great to have relevant video clips on the summary pages as well.

For $450, how many different reviewers would you want? Right now I can easily get up to 3 people to do a review. Alternatively, how much would you pay for a review by a single person? If you're interested, I'd like to work out something that you'd be happy with.

Some people have expressed surprise at the price because they thought it was inexpensive, which was actually surprising to me. Thanks for giving me a better sense of how I should price the service.

If you want we can continue this conversation over email: [email protected]

> ...you would have to watch something like 210 minutes of video and read 21 feedback forms, a lot of it covering the same ground.

How about you partner with usertesting.com (or just quietly use them). YOU watch the 210 minutes of video and give me an edited and analyzed summary report. I'd pay for that. You could hold the record for "Most User Testing Videos Ever Watched by a Single Person". There's your credibility right there! Where your sanity will be by that time is anyone's guess.