As we are literally seeing in many states, obtaining natural immunity en-mass means that ICUs fill, doctors and nurses burn out, and morgues have waiting lists.
That "natural immunity provides decent protection" is itself a lie. Decent protection for whom exactly? It doesn't protect your community to act as a vector for this virus while you are obtaining said immunity. It doesn't even protect you from the risk of long-lasting post-infection disability. It is deliberately malicious and puts its believers at an objectively higher risk.
Are you really sure you want to go down that road? Are you really saying you're fine with someone telling you falsehoods so long as it's in what they believe to be your best interest?
It is not lying to communicate via the channels of public health the strategies that would optimize our utilization of public health resources.
Is the strategy actually working? It sure doesn't seem like it. In fact, it seems to be eroding trust in public institutions on a massive scale with very little other benefit.