Re:Intuit to Acquire Mailchimp for $12B
by lancesells on Monday September 13, 2021 @06:15PM
(#28517600)
Mailchimp isn't just email. They have ecomm, SMS, and some media companies. And they are a lot of SMB only CRM.
This acquisition didn't really make much sense to me either, but apparently it's a bid to become hub for small businesses. $12B is a pretty big wad to blow on just email though. Maybe they go after a site builder, ecomm or CRM SaaS next? What's HubSpot worth these days?