Not financially (we wouldn't lower prices), but I would immediately start to hire 4 more developers if they went from 30% down to 5%.

Lowering prices increases the number of jobs available, and the only cost is that Apple loses some amount of it's astronomical profits.

How many developers do you have already, that 35% more money would let you hire 4 more? Back-of-the-envelope calculation says you've got 7, does that match up?

It’s more about what our annual app fees to Apple are, 1.2mm. We have diverse revenue streams so the correlation between Apple revenue and salaries isn’t apparent.

Uh, if the correlation between Apple revenue and salaries isn’t apparent, then how are you sure Apple dropping their take will provide you with 4 new salaries?

Sorry I might have been confusing you, I was only referencing the reverse calculation of current mobile devs on team. We would hire four people, maybe five, and distribute some to mobile some to backend.

I would absolutely take all the savings from the fee drop and hire as many people as it allowed, napkin calculations says that’s between four and five for me.

Ah, that makes sense—thanks.

The win would be that you're actually able to sign up for more things in the iOS ecosystem that you previously weren't able to, like Netflix or Spotify.

You can already sign up through Safari on iOS to those services. And besides signing up to that sort of subscription is a one time thing.

No, and it wasn’t meant to. It was meant to let companies keep more and give Apple less. That’s all.

In all likely hood things will get worse for consumers. I will definite not buy apps requiring custom payment platforms. Hopefully it’ll settle on stripe companies will offer multiple payment methods rather than trying to force their own.

I look forward to it making Apple lower its IAP fees for everyone. I’d still like to use their infrastructure, but without the enormous fees (15% for small devs is still huge).

Right. I bet this will be huge for companies like Stripe, Square, and Shopify.

That's a big assumption.

Assuming a company will maximize profits is a big assumption to you?