Paid influencers must label some posts as ads, German court rules

Re:Paid influencers must label some posts as ads, German cou... by jacobmischka on Thursday September 09, 2021 @12:35PM (#28471567)

I follow some somewhat popular accounts who occasionally advocate for a product they enjoy even though they aren't being paid to. It would be nice to know for sure when the sentiment is legitimate or bought.

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Re:Paid influencers must label some posts as ads, German cou... by the-dude on Thursday September 09, 2021 @12:36PM (#28471581)

Is it still a sentiment if it is bought?

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Re:Paid influencers must label some posts as ads, German cou... by jacobmischka on Thursday September 09, 2021 @12:38PM (#28471611)

Most ads include feigned sentiment, in my experience.

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Re:Paid influencers must label some posts as ads, German cou... by glugc on Thursday September 09, 2021 @12:46PM (#28471710)

The result is that those influencers will be paid under the table and won't label their posts as ads.

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Re:Paid influencers must label some posts as ads, German cou... by bildung on Thursday September 09, 2021 @12:53PM (#28471797)

Just compare German and US influencer spam to see that laws like this actually have an effect.

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Re:Paid influencers must label some posts as ads, German cou... by Larrikin on Thursday September 09, 2021 @01:07PM (#28471970)

That's literally the point of this thread, to make that illegal since the only valid meaning of under the table is illegally paying a wage.

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