Netflix is not a tech company (2019)

Re:Netflix is not a tech company (2019) by fshbbdssbbgdd on Tuesday September 07, 2021 @03:15PM (#28448684)

I go to Netflix when I want to watch TV but don’t have anything in particular in mind partially because of the more pleasant UX. I only venture onto the other services when motivated to watch a particular show. I sometimes cancel these memberships after finishing a show because I’m not getting any value.

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Re:Netflix is not a tech company (2019) by bradknowles on Tuesday September 07, 2021 @06:22PM (#28450638)

I find Netflix to be extraordinarily frustrating and annoying, because of their insistence on auto-playing video constantly based on whatever I momentarily hover over or pause on.

I have to dash through shit way too fast to try to get somewhere that they won’t auto-blast me with whatever high volume video shit they want to force down my ocular neural pathways.

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Re:Netflix is not a tech company (2019) by fshbbdssbbgdd on Tuesday September 07, 2021 @06:40PM (#28450771)

That feature can be oppressive. You can disable it if you log in to the website (you may need to sign out and back in on your streaming device for the setting to take effect).

My guess is that it appeals to the average “turn on the TV and watch whatever is on” consumer, and Netflix probably prioritizes retaining them.

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Re:Netflix is not a tech company (2019) by jamesfinlayson on Tuesday September 07, 2021 @07:27PM (#28451086)

I discovered that setting by accident on the website - pretty annoying that you can't set it through the TV (but more views is better so make it hard to change).

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Re:Netflix is not a tech company (2019) by ipaddr on Tuesday September 07, 2021 @09:45PM (#28452035)

Are more views better? They cost more money but provide advertising. People paying monthly and churn is more important.

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Re:Netflix is not a tech company (2019) by fshbbdssbbgdd on Wednesday September 08, 2021 @01:12PM (#28460068)

I believe Netflix does care about total hours viewed, because it’s a strong predictor of churn as well as pricing power. The more time consumers spend on Netflix, the more they value it, and the less likely they are to cancel (even when the price goes up).

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Re:Netflix is not a tech company (2019) by jamesfinlayson on Wednesday September 08, 2021 @12:05AM (#28452901)

You're probably right - I assumed the reasons were similar to Youtube and autoplay but maybe not.

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