Are more views better? They cost more money but provide advertising. People paying monthly and churn is more important.

I believe Netflix does care about total hours viewed, because it’s a strong predictor of churn as well as pricing power. The more time consumers spend on Netflix, the more they value it, and the less likely they are to cancel (even when the price goes up).

You're probably right - I assumed the reasons were similar to Youtube and autoplay but maybe not.