Re:Ode to the Clamshell iBook G3 – a.k.a. “The Toiletseat”
by prvc on Monday September 06, 2021 @06:52PM
(#28439007)
In that case, let them say "je ne sais quoi", which has a different meaning than "magical". Don't discount the effect of priming (how many times has Apple used "magic" in their product names or ad copy?). If they're trying to make a reference to the hoary old nerd quip, "Any sufficiently advanced technology is indistinguishable from magic", then I'd counter that it doesn't reach that threshold for me.
It's not simply a placeholder, but refers to a very specific Apple-ness which most are insufficiently articulate to describe in detail.
You know it when you see it, even in non-Apple products (like DJI, for example).