No dude because it’s a badass name. If it’s super cool you get to name it “Operation Dark Phoenix” which is even more badass.

No, because all new projects are on fire from the get go.

Because projects start in the smouldering ruins of as-is, and their business case is mythical (and if you want to rise in this environment you’d better be flame-retardant).

Because the product is mythical and it will all end in flames.

The Phoenix did not end in flames. It started in flames.

It’s immortal and cyclical. There is no beginning or end. Popular focus is obviously on one part of that cycle.

https://en.m.wikipedia.org/wiki/Phoenix_(mythology)