Sure but how many of those are actually comptition for Samsung Galaxy watches or Apple Watches? I have a Fenix 5 but wouldn't consider that to be competition for an Apple watch due to the terrible display and lack of apps. Easy to get a weeks worth of battery if the device doesn't run anything.

Competitor as a fitness watch? Definitely. For my use case neither galaxy watch or apple watch clarify as a anything but a glorified kid toy.