From the moment some company put that Plaid process in front of me, I was horrified. I could hardly believe it existed. If somebody had wanted me to work on such a thing as a programmer, I would have refused. The existence and success of Plaid helped persuade me that in the technical solutions world, having good taste and morality is often a hindrance to business success. Plaid shouldn't exist. If somebody had the bad taste to bring it into existence, it should fail from non-use. But here we are.