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A comment on Ads Don't Work That Way (2014). Parent comment

Re:Ads Don't Work That Way (2014) by iainmerrick on Wednesday September 01, 2021 @04:58AM (#28377652)
The big difference is that the imprinting mechanism favours widely shared experiences (like prime time broadcasting) over targeted advertising.

I suppose the ultimate combination would be targeted advertising inserted into broadcast streams, to fool you into thinking it’s a shared experience. That already happens with the sideline billboards at big sporting events.

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Re:Ads Don't Work That Way (2014) by mekkkkkk on Wednesday September 01, 2021 @05:14AM (#28377749)
Very interesting! Tangentially I've worked a lot with video streaming, and one technology that there was a lot of buzz around was to splice personalized ads into regular linear TV broadcasts. Basically it replaced the original broadcast ads with personalized ones, completely seamless and unnoticeable. I don't know if it was ever implemented, but it sounds like it would tap into the same mechanism that you propose.
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Re:Ads Don't Work That Way (2014) by dalben on Wednesday September 01, 2021 @07:35AM (#28378526)
It did, under the name server-side ad insertion (SSAI).

https://videoweek.com/2020/08/12/server-side-ad-insertion-ex...

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