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Re:Amazon launches Start-up Challenge by MicahWedemeyer on Tuesday August 02, 2011 @09:23AM (#2836990)
I'm not sure if they're offering it this year, but previous years' entries would automatically get $25 in free AWS credit. That alone made it worth to enter.

Don't kid yourself that you have a chance to win, but spend 10 minutes filling out the app to save $25. Not a bad deal.

Re:Amazon launches Start-up Challenge by kodablah on Tuesday August 02, 2011 @01:37PM (#2837957)
They are; from the rules [1]

6. ENTRY CREDITS. All eligible entrants who submit a qualified Entry will receive a credit of $25 USD (approximately 17 EUR) to be used toward Paid Services from AWS (does not include Amazon FPS). Individual credit codes valued at $25 USD (approximately 17 EUR) will be emailed to such entrants following the announcement of the Grand Prize winner.

[1] http://aws.amazon.com/startupchallenge/rules/

edit: formatting