Re:Tech-savvy audiences block Google Analytics
by dspillett on Tuesday August 31, 2021 @09:56AM
(#28368096)
Modern TVs do snitch but there are two issues with relying on that:
1. There is a disparity between age groups and other demographic dividers who have newer TVs. This could significantly skew the results for some advertisers.
2. The data is going to the TV manufacturer, and they will not share that freely between themselves or with anyone else. This will complicate collating the data as there are several entities to negotiate with in order to get an overall picture.
1. There is a disparity between age groups and other demographic dividers who have newer TVs. This could significantly skew the results for some advertisers.
2. The data is going to the TV manufacturer, and they will not share that freely between themselves or with anyone else. This will complicate collating the data as there are several entities to negotiate with in order to get an overall picture.