Now remains the "suck the brains out" problem, and although it could have been easily solved cooperatively IMO, it is illustrative of why people would not have needed 3rd party DOS when Windows 9x was running anyway: the kernel did nothing, the libs were mostly irrelevant (and MS-DOS probably gave that small compat edge even there, simply because its prevalence even before 9x), and the cmd line tools, well a) who cares about the tools b) actually if you do I suppose that was the easiest things to run (and if not: the irony; oh it is scandalous that windows relies on internals of MSDOS -- but not that e.g. Caldera DOS tools relies on internals of their DOS kernel)?
Caldera would have needed a Windows clone to compete. DOS was just becoming irrelevant.
* It becomes much easier to make legal noise about Microsoft pricing. If they're saying "Buy Windows 4.0 and we'll give you MS-DOS 7.0 free, or for some token sum" it's pretty obviously market dumping. If you had to pay, hypothetically $50 for MS-DOS 7 and $50 for "Windows 4", instead of a single $100 package, Caldera can compete with a $30 DR-DOS product even without having a Windows clone.
* There could still be a territory war over the quality of the underlying DOS. This was still a time when you'd have a lot of games, in particular, that required a drop down to DOS mode.
* There was also the opportunity to sell features that still had DOS components involved more modularly. I'm thinking about FAT32 in particular, because I can recall radio advertisements boasting about it to try to sell Win95 users on upgrading to 98 or 98SE. What if you could pay $10 and get a DR-DOS competitive upgrade that supported it instead of a full $100 upgrade with a bunch of features you didn't care about?
In such an environment, there could have still been 5 or so years of DR-DOS as a viable commercial product until the much less unbundlable NT-based Windows went mainstream. That's a significant amount of runway. Their pivot from there is not obvious-- I can imagine some attempt at a Linux distribution with a tightly integrated WINE setup, but that might have been too much to ask for at the time.
I also wonder how a Microsoft that had been clearly slapped and told "you must play well with others" in 1995 or so would have behaved over the next 20 years. The trajectory of IE would have likely been very different, and I wonder if they would have handled some of the other Office competitors with kid gloves to avoid legal scrutiny. Maybe even some healing of the rift with IBM on OS/2, so they could point and say "look, we're interoperable, here's another compatible product."
Well, Digital Research had GEM[0] since mid-80's. Development was probably halted after Novell or even Caldera acquisitions.
[0]: https://en.wikipedia.org/wiki/GEM_(desktop_environment)
The comments in his blog disappear every time Microsoft shuffles it around, so these discussions are lost forever.
https://devblogs.microsoft.com/oldnewthing/?p=24063