Re:Gap acquires 3D fitting room startup Drapr
by brandall10 on Wednesday September 01, 2021 @01:40PM
(#28383107)
Understood, that’s an issue in itself.
But as someone who is on the shorter side with an athletic body type, almost no clothing produced today (aside from high end made in US brands) fits me at all. Vintage stuff does. No amount of standardization will get around that. I have to pay more for tailoring, getting custom made, or spending tons of time searching out boutique brands that work for my body type.
What I’m suggesting fixes it all.
The GP is more referring to companies who deliberately don't conform to standards. Best example of this is women's clothing that alter sizes so they are more appealing to women who don't traditionally fit that size number.
TL;DR - "Omg I finally fit in a size 2 dress" is a huge selling point, even if its not categorically true.