Why? Do you rebrand your software projects on every commit?

This is an implementation detail. For 99% of consumers, they look at the advertised performance numbers and make decisions from that. For those people, this change makes no difference.

The SKU is meant for the 1% who like to dig into what kind of flash is being used, what firmware the controller is running, etc. Renaming a product every time the internal implementation is touched would result in a super confusing user experience.

For SSDs, the controller basically is the product; a different controller should have a different product name. I realize in this case there's only one workload that's slower, but I've learned that we can't give companies an inch on this topic.