At the risk of nerd sniping myself, thinking deeper, I wonder if people who sign up for YouTube Premium do less random surfing on YouTube and instead focus on a few channels they love? That would _further_ concentrate their payouts. If true, then the 10x figure sounds reasonable.
Let - p := subscription price
- N := number of subscribers
- P:= total spotify money = p * N
In first approximation, let us consider that all subscribers listen to the same amount of music per month
- v := number of minutes of music per subscriber per month
- V := total number of music listened to = v * N
Then, by listening to a minute of an artist, the amount you add to that artist revenue is approximately
P / V = p / v
Which is a fraction of a non-infinitesimal number (in that first approximation)
You got confused by a fact that an infinitesimal number times an infinite number can very much be real
The reason being that people in the businessy genre already get 10x (~$10CPM) what a gaming channel (~$1CPM) gets because there's more advertisers and less channels. You'd need to know the source channel
Heck, youtube could even build in a patron feature much like twitch has with subscriptions.
Isn't this basically YouTube Membership[1]?
[1] https://www.lifewire.com/how-do-youtube-channel-memberships-...
For channels that I watch regularly, I contribute to their Patreon if they have one. I shouldn't have to sit through a sponsorship segment in addition to that.