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Re:Google to pay Apple $15B to remain default Safari search ... by Kye on Thursday August 26, 2021 @11:47AM (#28316442)
Microsoft did something like this almost a decade ago.

https://techcrunch.com/2012/09/06/bing-it-on-microsoft-claim...

https://en.wikipedia.org/wiki/Microsoft_Bing#Bing_It_On

It was marginal, in favor of Bing, though I don't think they did extended experiments with individuals.

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