> People will react not just to what they hear, but what they're actually seeing in practice.

That's a pull quote from the article that the editor has chosen to highlight. Is tech leadership so intellectually and ethically bankrupt to not understand that if you promise something and fail to deliver it, the people who you made promises to may no longer trust you? Why does that even need to be said, let alone be highlighted as if it's some sort of profound insight?

I just imagine some guy somewhere hitting himself on the forehead and saying "Ohh so I SHOULDN'T be duplicitous!".