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A comment on My MacBook Pro had over 10k USD in repairs. Parent comment

Re:My MacBook Pro had over 10k USD in repairs by ksec on Wednesday August 25, 2021 @06:29PM (#28307966)
Apple are already making higher margin on M1 Mac than on Intel Mac. Did you notice the higher discount rate running on all M1 product compared to old Intel Mac?

Those extra margin could have been repurposed to Service Revenue, getting Apple Care+ by default. ( May be having one accidental damage instead of two ). Just like how the Mac is putting money into services revenue for MacOS, iCloud, Map and Siris.

The consequence of that is instead of a possible lower cost Mac lineup with M1, you now have the same cost but longer warranty. Apple now also has an incentive to make the Mac last longer to minimise any AppleCare cost they get within three years.

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Re:My MacBook Pro had over 10k USD in repairs by colinmhayes on Wednesday August 25, 2021 @09:32PM (#28309503)
Companies exist to maximize profit. The only thing that matters in pricing is supply, demand, and perhaps goodwill/brand power. Apple's already positioned itself as a luxury brand, so they would have no problem raising prices in the face of a supply shock.
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